// Conversion Rate Optimization //
Travel Startup Makes U.S. Debut
The fastest growing travel startup in Japan needed a new landing page to break into the U.S. We helped them launch with a 34% CTR. Our messaging strategy drove over 2,000 signups in the first month.
CLIENT
Kabuk Style
YEAR
2025
SCOPE OF WORK
INDUSTRY
// Problem //
Breaking Into a New Market Without Local Credibility
Kabuk Style had built strong traction in Japan but faced significant challenges entering the competitive U.S. travel market. Their existing landing page was designed for Japanese users and didn't resonate with American travelers who had different expectations, cultural references, and booking behaviors.
Cultural Messaging Disconnect
Low Trust Signals for American Users
The original landing page used Japan-focused messaging and imagery that didn't connect with U.S. travelers' motivations and travel preferences. Without established U.S. credibility, testimonials, or local partnerships, American visitors had no reason to trust this unknown Japanese travel startup.
// Solution //
Localized Landing Page with Cultural Adaptation
We completely redesigned Kabuk Style's U.S. landing page with culturally-adapted messaging, American-focused value propositions, and mobile-first optimization. Our approach included extensive A/B testing of headlines, imagery, and social proof elements specifically tailored to U.S. travelers.
// Results //
Successful U.S. Market Entry with Strong Conversion Metrics
The redesigned landing page successfully launched Kabuk Style into the U.S. market, achieving exceptional performance metrics that validated their expansion strategy. The cultural adaptation and localized messaging resonated strongly with American travelers.
