// Conversion Rate Optimization //
B2B SaaS Signups Jump 44%+
The venture capital platform needed better website performance to match their rapid growth. We ran winning A/B Tests, improving their conversion rate from 0.9% to 1.3%, resulting in a 44%+ uplift.
CLIENT
Sydecar
YEAR
2025
SCOPE OF WORK
INDUSTRY
// Problem //
Complex FinTech Product Struggling to Convert Qualified Visitors
Sydecar's rapid growth in the venture capital space wasn't translating to website conversions. Despite attracting qualified VCs and fund managers, their complex deal execution platform was difficult to understand, resulting in high bounce rates and low demo requests from their target audience.
Lacking Clear Messaging
Unclear Demo Request Flow
Their core pages weren't calling out ICPs, and when they did want to take action, the demo request flow wasn't clear.
// Solution //
Clear Value Communication
We redesigned Sydecar's hero section and product pages to clearly communicate their value proposition to venture investors using plain language and concrete benefits. Our approach included extensive heuristics analysis to identify conversion barriers and A/B testing of messaging that resonated with busy fund managers. We implemented strong social proof elements including customer logos, specific use cases, and ROI-focused testimonials. The new design emphasized time savings and operational efficiency - positioning Sydecar as the essential infrastructure that lets VCs focus on investing rather than paperwork.
// Results //
Conversion Improvement Drives Qualified Lead Growth
The new optimized sections successfully converted Sydecar's high-quality traffic into qualified demos and signups. The clearer messaging and streamlined funnel resonated strongly with venture capital professionals, driving significant business impact.
