Newsletter
Notes On Building
A Calmer Business
Practical ideas on websites, follow-up and the systems behind a service business. One email a month, kept here for whenever you need it.

Websites
How to Move Off WordPress Without Losing Your Google Rankings

Websites
Ready to Leave WordPress? Let AHXE Handle the Move

Websites
How to Get Your Business Cited by ChatGPT, Perplexity and Google's AI Answers

Websites
Moving Off WordPress While Your Ads Are Running

Systems
The Follow‑Up Rhythm That Keeps Estimates Moving

Websites
Five Website Fixes That Make It Easier To Call You

Thesis
Ordered Chaos: How We Decide What To Build Next

Systems
What To Do About The Calls You Miss On The Job