Straight Answers
Before You Start

We design and build custom websites for service businesses, along with the search, AI visibility and follow-up systems behind them. When a business needs more, we build custom software and AI-enabled workflows around the way it already works.

Service businesses and brands: home services like cleaning, landscaping and tile, finance and legal firms, and consumer brands. Every one of them is on our work page.

In Lincoln, Nebraska, at 301 South 68th Street Place, Suite 314. We work with businesses in Lincoln, Omaha and across Nebraska, and with companies elsewhere in the US. Most projects run remotely.

Send a quote request with a short note on your business and what is getting in the way. We review it, then reply with the next step: a call or a written proposal.

It depends on the pages, the content and what the site connects to. We give you a timeline with the proposal, before any work starts.

Most of our sites are custom code we control freely, which keeps them fast and lets us change anything your business needs. We also build and maintain Framer sites when that fits the team that will edit them.

Custom code loads only what each page needs, has no plugins to keep patched, and leaves us free to change anything your business needs at any time. It also lets every page ship clean titles, structured data and copy that search engines and AI assistants can read.

We map every old address to its new page with permanent redirects, keep the pages that already earn traffic, and check the new site page by page before launch, so search engines carry your history over.

Yes. You get a private preview link to click through on your phone and computer before the switch.

We do. Send us the change, we make it in code and check it before it goes live.

Yes. We build custom software and AI-enabled workflows for the parts of a business that need more clarity or less manual work, like estimates, follow-up and customer communication.

Every site we build ships with its own titles, descriptions and structured data, a sitemap and fast pages, so Google can read your services, your location and your proof. For local businesses we also build a page for each place you serve.

Answer engine optimization is making your site easy for AI answer engines like ChatGPT, Claude, Perplexity and Google's AI Overviews to find, read and quote. It builds on SEO: the same crawlable pages and clear structure, with extra care for questions, short answers and structured data.

Every site we build ships with its own titles, descriptions, structured data and an llms.txt file, so search engines and AI assistants can read your services, your location and your proof. That is the groundwork they rely on.

Run our free AEO Score. It reads your page the way most AI crawlers do, scores it on twenty checks and shows the fix for every gap.

Every WordPress plugin and theme is software someone has to keep patched, and PHP's October 21, 2026 security advisory is a good reason to review your setup. Moving to custom code retires the plugins. We offer a free 15-minute audit of your WordPress site and whether a move makes sense.

Rankings drop when URLs break, when titles and headings go missing, or when crawlers hit errors. We keep your URLs, redirect any that change one to one, and carry every title and description over before anything else changes. A small dip while Google crawls the new site is normal, which is why we watch Search Console daily after launch.

The old site stays live while we build. The switch is a DNS change made early in the week, and visitors reach the new site within minutes to a few hours as the change spreads.

Nothing. Email runs on its own DNS records and we leave those exactly as they are. We only change the records that point to the website.

Yes. The domain stays registered where it is today. We point it at the new site and leave everything else on it alone.

They stay as they are. Your profile and reviews live on Google, apart from the website. If a page address changes, we update the link on the profile.