We write every page from a call with you. You review it on a private link and change anything that doesn't sound right.
Copywriting
Website Copy That
Answers Before They Ask
We write every page around the questions your customers bring and the words they type into Google.
How we writeWritten From
Written From
One Good Call
An hour on the phone with you gives us most of what the site needs to say.
- 01
We ask what they ask
What customers want to know before they call, and what makes them pick you.
- 02
We look at searches
The words people type for your service in your towns.
- 03
We write every page
Service pages, area pages, FAQs, the quote form and your Google profile.
- 04
You make it yours
Read it on a private link and change anything that doesn't sound like you.
What we writeEvery Word
Every Word
On The Site
The pages a customer reads on the way to a quote.
- 01
Service pages
What the job includes, who it is for and how to book it.
- 02
Area pages
Something true about each town you serve.
- 03
FAQs
The questions your phone already answers every week.
- 04
The quote form
Questions in the order you would ask them on a call.
- 05
Headlines and buttons
Short, plain and specific about what happens next.
- 06
Your Google profile
Your Business Profile description: the same facts, in the space Google gives.
How it readsPlain Words,
Plain Words,
Real Facts
Copy a customer trusts and an AI can repeat.
Four rules
- Answer firstThe first two sentences answer the question the page is there for.
- Facts with datesA result names the client, the town and when it was measured.
- Your customers' wordsThe terms they use, even when the industry uses others.
- ShortOne idea per paragraph, and nothing a customer would skip.
ResultsCopy That
Copy That
Does Its Job
Sites where every service got its own page, written from one call.
6Services, from design to build, each with its own pageDen & BurrowLincoln, NE
8Services with a page each, written apart for homeowners and businessesMoku NebraskaLincoln, NE
10xGoogle impressions, up from 589 to 5,904Reisz & ShineOmaha, NE
“Having to juggle a zillion things, as an early stage startup, it's a life saver to have someone like Brian to quickly build the desired landing page in few instructions and iterations. The landing page helped me gain over 100 signups in about a week!”
Questions?
We've Got Answers
Ready For Words
That Sound Like You?
Send us your site and what it is missing. We reply with the next step.