Case study

Lincoln's Best Breakfast,
In A Historic Firehouse

A Havelock breakfast cafe in a former firehouse, rated Lincoln's best breakfast for more than ten years, with the classics, the perks and online ordering up front.

  • 10+Years rated Lincoln's best breakfast
  • 5Lincoln's Choice awards on the hero, 2020 to 2024
  • 7Days a week, breakfast to lunch
  • 3Classics on the homepage, from the combo to the omelette

The promise

Start Your Day At
Engine House Cafe

The homepage opens inside the cafe, with five Lincoln's Choice awards over the headline and an order button one tap away.

Engine House Cafe homepage: start your day at Engine House Cafe
The promise, with ordering one tap away.

The menu

The Classics,
Up Front

The Engine House Combo, the biscuits and gravy and the Captain's Omelette each get a photo and a line, with the full menu one click further.

The classics: the Engine House Combo, biscuits and gravy, the Captain's Omelette
Three classics and the full menu.

The place

Engine House
Perks

Three perks say why it feels different: dining under the firehouse's original wood ceilings, Midwest nice service, and locally roasted coffee.

Engine House perks: historic ambiance, Midwest nice, local flavor
Why it feels like home.

The regulars

What People Say
About Us

Google reviews from regulars run as cards, among them a former volunteer firefighter who loves that it used to be a fire station.

What people say about us: Google reviews from regulars
Regulars, in their own words.
On the phone

The Classics,
Ordered From A Phone

  • Engine House Cafe homepage on a phone
    Home
  • The classics on a phone
    The classics
  • The menu highlights on a phone
    Menu
  • Engine House perks on a phone
    Perks
More of the site

Everything Before
The First Visit

  • The Engine House Cafe badge over the classics
    The firehouse badge.
  • Frequently asked questions: delivery, reservations, evenings, gluten-free and Apple Pay
    Answers before the visit.
  • Located in a historic firehouse: the cafe's story
    The cafe's story in one line.
  • The footer: location, hours, offers and Friday Night Live
    Hours, location and events.
Testimonials

What Owners Say
About Working With Us

Reviews left on our Contra profile, and the owners we built for.

Eric Yim and Brian Alvarado, the two founders of AHXE Labs

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