Case study

18 Embroidered Designs,
A Bee For Everyone

An Omaha family's embroidered apparel brand, built around a hive of bee characters with an affirmation each, a builder to make your own, and a quiz to find your bee.

  • 18Embroidered designs, each an affirmation
  • 4Steps to build your own bee
  • 5Bees in the hive, each with its own page
  • 3Quick questions to find your bee

The promise

A Soft Thing For
A Loud World

The homepage opens on real stitched embroidery and the four bees of the line, with free shipping and a note that it is made in Omaha running under the photo.

Bee Cheever homepage: a soft thing for a loud world
The promise, with the lineup beside it.

The lineup

Start With
Your Bee

Nectar, Goldie, Honey and Paulie each get a card, so a shopper picks the bee that sounds like them first, then the piece, the color and the size.

Start with your bee: Nectar, Goldie, Honey and Paulie
Four bees to start from.

The builder

Build
Your Own

Four little choices make one keepsake: the word, the bee, the garment, then the stitching, each shown as a step with its picture.

Build your own: pick your word, your bee and the garment, and we stitch it
Four steps to a custom piece.

The story

Built On Family,
Creativity And Good Vibes

The story ends where the brand began, a family making something kind, and leads into a quiz that asks three quick questions to find your bee.

Built on family, creativity and good vibes, then which bee are you
The family story, then the quiz.
On the phone

Pick A Bee,
Shop From A Phone

  • Bee Cheever homepage on a phone
    Home
  • Start with your bee on a phone
    The lineup
  • Which bee are you, the quiz, on a phone
    Quiz
  • A Bee Fly sweatshirt in the shop on a phone
    Shop
More of the site

Every Design
We Stitch

  • Every design we stitch: 18 embroidered designs
    All 18 designs, sewn in thread.
  • For the baby bees: onesies and toddler sizes
    Sizes for the littlest bees.
  • Shop the bees: the Bee Cheever shop
    The shop, sorted by bee.
  • Meet the hive: Nectar, Goldie, Honey and Paulie
    Meet the hive.
Testimonials

What Owners Say
About Working With Us

Reviews left on our Contra profile, and the owners we built for.

Eric Yim and Brian Alvarado, the two founders of AHXE Labs

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