Case study

34% Click‑Through
On Its U.S. Launch

Concierge-planned trips to Japan, with exclusive rates at 5,000+ partner hotels and monthly payments, built for its U.S. launch.

Client
Industry: Japan Travel
Location: United States
Status: Retired website

At a glance

Kabuk
In Numbers

01
34%
Click-through rate on its U.S. launch
02
5,000+
Partner hotels with exclusive rates
03
127K+
Nights booked with Kabuk
04
4
Signature itineraries, each with its own page

01The promise

Your Japan Trip,
Perfectly Planned

The homepage opens on the promise in one line: hotels, routes and local tips handled by real Japan concierges, while the traveler picks the vibe and the dates.

02The itineraries

Four Signature
Itineraries

The Traditionalist, the Foodie, the Adventurer and the Anime Route each get a page of their own, with the nights, the cities and the hotels on it.

Kabuk's Japan signature itineraries — Four ways to see Japan.

03The roadmap

Three Steps
To Japan

A three-step roadmap shows how a trip comes together: meet a concierge, book with exclusive rates, then travel with support around the clock.

Your 3-step roadmap to visiting Japan — The roadmap in three cards.

04The hotels

5,000+ Hotel Partners,
City By City

The hotel showcase sorts partner hotels by city, from Tokyo to Hokkaido, so the exclusive rates are something a traveler can see.

Unlock the best deals with 5,000+ hotel partners — Hotels, sorted by city.

What we built

Four Pieces
Working As One Site

01Signature itinerary pages
02Travel style quiz
03Hotel partner showcase
04Answers to common questions

More of the site

Every Page Ends
In A Trip Plan

Journeys with a point of view.
The Foodie itinerary.
Where Kabuk comes from.

On the phone

Plan A Japan Trip
From The Phone

Home
Itineraries
Roadmap
In numbers

What owners notice

Deliberate Work.
Tangible Results.

We work closely with every client, refining structure and execution until the result feels intentional and complete.

"Brian (and Eric) were a great team who exceeded my expectations. Having both a designer and engineer working on the project really made things go quicker, and I appreciated how creative and problem oriented they were."