Case study

Voted North America's
Best Distillery Tour

A distillery on a 127-acre Kentucky farm where guests thieve their own single-barrel bourbon, with tours, barrel picks and the shop in one place.

  • Bourbon Distillery
  • Frankfort, KY
  • Voted North America’s leading distillery tour

The awards

Two Awards
In One Year

The homepage leads with the recognition: voted North America's best distillery tour, two awards in a single year.

Whiskey Thief: 2 awards, 1 year
The recognition, up front.

The farm

A Franklin County
Farm Distillery

The 127-acre farm and the Louisville tasting room each get their own place, so guests choose where to visit.

Franklin County farm distillery
The farm and the tasting room.

The barrel

Thieve Your Own
Single Barrel

The private barrel page walks groups through tasting, picking and bottling their own barrel, with a request form at the end.

Taste your perfect barrel
Private barrel selection.

The shop

Provisions And
The Bottle Shop

Spirits and merch sit one click from every page, beside tours and events.

Provisions and bottle shop
The bottle shop.
On the phone

Book A Tour
On The Way There

  • Whiskey Thief homepage on a phone
    Home
  • Voted North America's best distillery tour, on a phone
    The award
  • Private barrel page on a phone
    Private barrel
  • Louisville tasting room on a phone
    Louisville
More of the site

Every Page Ends
At The Barrel

  • Whiskey Thief Distilling Co. homepage
    The homepage.
  • Private barrel selection page
    The private barrel page.
  • Corporate gifting with a private barrel
    Corporate gifting.

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